Ceramics
Vietri sul Mare
Vietri sul Mare is the eastern gateway to the Amalfi Coast — where the famous SS163 road ends and the ceramic tradition begins.
- From Amalfi by bus
- 40min
- Now
- 17°
- Usually, at this hour
- Almost empty
The guide
What Vietri sul Mare is like.
Famous since the Middle Ages for its glazed pottery in yellow, green, and blue with childlike, stylized designs, every surface in Vietri tells a story in clay: building facades, street signs, church domes. The 1954 flood reshaped the coastline here, creating new sandy beaches. With the coast’s only train station access (via Salerno, 5 min away) and highway exit, it’s the most accessible town — and one of the most popular with Italian beachgoers.
Good to know
- Visit the Solimene factory even if you don’t buy — the building alone is a work of art.
- Raito above Vietri has quieter shops with better prices for ceramics, plus workshop courses to learn the craft yourself.
- Combine with Salerno — only 5 minutes further. Easy day trip.
- Le Vigne di Raito: organic and biodynamic winery producing reds from Aglianico and Piedirosso grapes — tastings available.
- Delfino shop: buy authentic colatura di alici and tuna fillets from Cetara’s historic producer, without the crowds.
- Albori: one of the 'borghi più belli d’Italia'. Worth exploring the hill paths even for a short walk.
Maria Gavrilova
Maria Márquez Soto
Matteo BelliaWhat to see
7 things, in walking order
- Ceramica Artistica SolimeneDesigned by Paolo Soleri. The glass-and-ceramic facade is an architectural icon. The main reference point for ceramic shopping.
- Church of San Giovanni Battista18th century church with a splendid majolica dome that glows in the sunlight — Vietri’s most photographed landmark.
- Museo della CeramicaAt Villa Guariglia in Raito. Centuries of ceramic history with panoramic views. Raito also offers pottery workshops for visitors.
- La Baia Beach400m of sand, very sunny, easy to reach — the favorite family beach. One of the few wide, accessible beaches on the coast.
- La CrespellaA quieter private beach under a 16th century tower, facing the 'Due Fratelli' sea stacks — atmospheric and less crowded.
- AlboriA hill fraction above Vietri considered one of Italy’s most beautiful villages. Connected to the marina by ancient stairways and paths.
- Marina di AlboriReached by staircase from the road — gets sun until late afternoon.
Where to eat
The ones we would send a friend to
- 34 Da LuciaSeafood on the beach. The frittura di paranza is perfect.
- L’IncantoIn Raito. Sunset dinners with an endless view.
Sea, trails, festivals
In Vietri sul Mare and around it.
Beaches
Trails
Festivals and events
- Last Swimming DaysThrough late October
- Christmas MarketsEarly December through January 6
In Vietri sul Mare
Where to stay, what to do.
The coast passport
In Vietri sul Mare? Get the stamp.
Your phone checks that you are really here. Ten towns, ten stamps.
The other towns
